Category: Marketing 2025
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How Social Proof is Transforming Consumer Behavior and Marketing Strategies in 2025
In recent years, consumer behavior has undergone profound changes, influenced by advancements in technology, shifting economic realities, and evolving societal values. Among these shifts, one trend stands out: the growing reliance on social proof as a cornerstone of purchasing decisions. Social proof, the psychological phenomenon where people mirror the actions of others to guide their…
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The Decline of Google Search and the Rise of AI-Driven Search: What Small Businesses Need to Know
The way consumers search for information online is rapidly changing. For years, Google search has dominated how people find products, services, and answers to their questions. However, the landscape is shifting. AI-driven search options, powered by large language models (LLMs) like GPT, are growing in popularity. These AI tools offer a different approach—one that may…